Winning Cannes Lions 2024:
Thanks for Coke-Creating
The Campaign
If you haven’t seen it yet, Coca-Cola’s ‘Thanks for Coke-Creating’ campaign was one of BALIPROD Films’ biggest creative triumphs of 2024, sweeping 3 Gold Lions, 4 Silver Lions, and 1 Bronze Lion at the Cannes Lions Festival.
A Game-Changing Campaign for an Iconic Brand
Instead of shutting down reinterpretations of its legendary logo, Coca-Cola did the unexpected—they embraced them. The video turned these beautiful renditions, each tied to human experiences and memories, into the centerpiece of a global campaign, proving that great branding isn’t about perfection but about celebrating the creativity of its community..
The result? A movement that resonated worldwide, landing major recognition at Cannes Lions:
- Gold Lion – Print & Publishing
- Gold Lion – Industry Craft
- Gold Lion – Creative B2B
- Silver Lion – Outdoor (2x)
- Silver Lion – Creative B2B
- Silver Lion – Direct
- Bronze Lion – Direct
Working alongside WPP Open X, VML, Essence Mediacom, and Ogilvy PR, we are thankful for being a part of this campaign.
Big Ideas, Big Impact
The success of ‘Thanks for Coke-Creating’ proves that today’s brands thrive when they embrace fresh ideas and sharp storytelling, and at BaliProd, that’s exactly what we do—we excel in turning bold ideas into powerful visual stories.
Want to create something extraordinary for your brand? Let’s chat. We’re ready to bring your next award-winning campaign to life.